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How To Make An Impactful Pharmacy Website

And This is How YOU Can Take Advantage

In 2019, your pharmacy should be involved online and with that, means competing for attention within this highly specialized market. So now you have the opportunity to add more value to your website knowing what works for your market online. So what kind of things should your site contain?

Have a Compelling Homepage

  • Your audience needs to be hooked by your homepage. Make sure your homepage has enough imagery and descriptions and to hook your audience.

Have an Attractive Design

  • A concise minimalistic design is the best approach to compelling your audience to stick around on your site.

Short Value Proposition

  • Customers are unlikely to read the entirety of the content on the page before deciding to put their attention elsewhere. So be as concise and clear in as few words as possible.

Simple Navigation

  • Refills; Services; Shop; Promotions; Contact Us; FAQs; Blog

Call-To-Action

  • Contact Us; Call Us; Learn More; Transfer Your Prescription

Description of Your Services and Products

  • Its important that your website showcases all of the services and products that you order.
  • Every part of your website is an opportunity you can take to market your pharmacy. 

The Independent Retail Pharmacy Association of America is here for all of your OTC retail pharmacy needs. Hopefully you have found value within this article on the Make an Impactful Pharmacy Website. We are interested in what you would like to learn more about, please let us know in the comments below.

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