Building an Independent pharmacy from scratch is a somewhat difficult task. When you are starting out as an independent retail pharmacist, it is very likely that you’ll make some mistakes as well as face some challenges and failures along the way. However, you can get something out of these mistakes by learning from them and also trying to prevent them from happening again in the future.
As an entrepreneur, this is a good way to learn and grow. As soon as you step foot into the independent pharmacy business, you can’t stay at the top if you constantly make blunders. There are a lot of people in this particular business so in order to have an edge over them you need to be really smart. This means you need to first know some of the mistakes you can make as an entrepreneur that can possibly ruin your business.
As an entrepreneur, you’ll be making a huge mistake if you don’t focus on the location and infrastructure of your business.
- Expecting Customers To Naturally Spot You: There are a lot of people in the independent pharmacy business already so you shouldn’t expect your ideal customers to naturally locate and follow you. In order to make headway in this community as an entrepreneur, you need to offer something promising. It may be in form of great customer service, building rapport with customers, situation your pharmacy at an easily accessible place or by selling scarce products.
In order to expand your customer base, the location of your pharmacy should be the most important thing to consider.
- Obsessing Over Competition: As an independent pharmacist, in order to be successful, you’ll need to do more than just worrying about the tight competition in the medical and pharmaceutical world. Competition actually matters but there are more important aspects to focus on such as self-evaluation and considering how to attract your ideal customers.
If you are really determined to build a great retail business and you work towards that, many people will start to notice you and this will create several opportunities.
- Financial Mismanagement: Your business may come crashing down if you don’t manage your finances properly. Each penny you spend should be accountable for and it shouldn’t be on trivial things. No matter how much profit your business brings in, your expenses should be on things that are really important.
- Hiring Incompetent Staffs: As an independent pharmacist, incompetent employees could be the downfall of your business. It is important to screen the candidates well during the interview. You should hire people with good attitude and a little prior knowledge of the products and services you offer.
Also, since most of the work of the staffs in an independent pharmacy involves communication, try to make sure the candidates you hire have good “people skills”.
- Ignoring the Response of Customers: A good way of evaluating your business is by asking your customers for feedback. Many entrepreneurs don’t know that the response from customers is important as it can actually help you understand your shortcomings and weaknesses.