How to Market your Products to Distributors

Chains of drug stores generally dominate retail pharmacy. However, independent pharmacies can still make a great impact in their large community.

As an independent pharmacist, you will be successful if you employ some tactics such as promotional efforts with the aim of attracting customers, certain business initiatives which targets health care providers, allying your pharmacy with companies such as Pharmacy Benefit Manager, as well as marketing your various products to distributors.

If you also provide service that is of superior level, your consumers will be encouraged to recommend your pharmacy to other people. This is very true, especially among seniors as they usually depend on maintenance prescriptions.

Independent pharmacies need to develop a good marketing strategy. You can start by joining a co-op, such as American Pharmacies or Good Neighbor Pharmacies, as this will allow you benefit from marketing and advertising campaigns as well as gain access to various Pharmacy Benefit Manager companies, which are in charge of insurance plans. This is even better if yours is a new pharmacy.

Here are some ideas on how to boost your operation by marketing your various products to distributors and thereby, reaching your consumers.

  • Establish A Pipeline for Distribution

The first thing to do is to establish a good distribution pipeline. As an independent pharmacist, you should aim to associate with companies that will help you with marketing. There are some drug distributors that offer certain marketing programs, which have been designed specifically for independent pharmacies.

When you’re making certain decisions such as how to source items that are non-prescription, like over-the-counter drugs or durable medical equipment, ask around about point-of-purchase displays and co-op advertising funds.

Wholesalers that are into these operations are always trying to pair with new businesses and as such, they provide various programs that are geared towards assisting independent pharmacies.

  • Advertise special or rare products

To get the attention of both distributors as well as consumers, independent pharmacies need to advertise services and products that your competition do not have. For example, advertising certain home healthcare products such as walkers and wheelchairs can make a great difference even if such items are not too profitable.

By allying with a company which specializes in these kinds of products, you’ll be able to advertise certain in-home services that is being provided by a reputable and established outside company. In turn, the company will be referring their customers to your pharmacy.

  • Online Presence

A lot of distributor and customers do their health research and shopping online. This highlights how important online presence should be to your pharmacy. This may come in form of a custom website, on review platforms such as Yelp, or social media platforms such as Twitter, Facebook or Instagram. To increase your chances, you can combine the three options.

As an independent pharmacist, you should also ensure your location is listed when using online search services such as Google Maps. This will ensure distributors and customers located or residing in your locality will be able to easily see the location of your business when searching for information that’s related to medicine.

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